How to Build One in 2024 (+ Best Apps)
Building a sales funnel may seem daunting, but it doesn’t have to be!
In 2024, Shopify offers some of the best apps for creating sales funnels that convert.
In this article, we’ll guide you through building an effective Shopify sales funnel. You’ll discover how to create landing pages, utilize email marketing, and analyze data for optimization.
Let’s get started!
Tip: If you haven’t already, sign up for a free 3-day trial + 1 month for $1 by clicking here!
What is a Shopify sales funnel?
A Shopify sales funnel is a series of steps designed to guide potential customers through the buying process, from initial discovery to making a purchase.
Think of it as a path that filters visitors into buyers:
It starts with creating brand or product awareness, often through social media or search engine optimization.
As potential buyers learn more, they move down the funnel by showing interest and eventually deciding on a purchase.
The final stage focuses on action, encouraging shoppers to complete their purchases.
How do you build a Shopify sales funnel?
Before we delve deeper, here are the three key elements you need to build an effective Shopify sales funnel:
- Top-of-the-funnel. Focus on creating awareness of your store (marketing).
- Middle-of-the-funnel. Educate potential customers about your product’s problem-solving capabilities.
- Bottom-of-the-funnel. Prompt potential customers to take action by making a purchase.
Awareness: Top-of-the-funnel strategies
A Shopify sales funnel begins by making potential customers aware of your product.
You can achieve this through various marketing methods, such as social media marketing or SEO.
In this example, Pelacase uses paid Google Ads for awareness, ensuring their brand stays visible.
Advertising is crucial for new product launches, as even established brands continue their advertising efforts.
Explore more ways to create awareness for your Shopify sales funnel in our article here!
