4 ways to Share Printspiration and Print Love
With Valentine’s Day in February, you already have a door cracked open for the opportunity to share some printspiration and print love with your creative print customers. Here are four ideas for winning some hearts, minds, and dollars.
Creative Color Combinations
A color pallet is key to branding and marketing campaigns. Many of the design and presentation programs come with preset pallets to peruse and use or find inspiration. Last week I saw something fly past on social media that was worth stopping for.
While the origin isn’t clear, color spectrums based on movie frames were trending for a few days in my feed. I did a little digging and I believe they were first created by product designer, Dillon Baker. His site leads to his store on ArtPal where you can see a comprehensive collection and buy the spectrums in several printed formats.
Share this with your more creative customers as something cool to use for color inspiration. Create a spectrum of their work, PRINT IT, and send it over for Valentine’s Day. Every time they look at it, they will think of you and love that you thought enough of them to send a truly personal printed piece.
Terrific Typography Tips
Typography is an integral element of design and branding. How a word looks can be just as important as what it says. Best example, close your eyes and think about Halloween. Do creepy fonts fill your creepy thoughts?
Most designers and creative people I have met along the way LOVE typography. And even though the internet has put some limits on using certain fonts natively on web pages, PRINT allows for it all.
Share some typography love in February. Create a quiz! What is a typeface? What is a font? This page has everything you need.
Use the image above, fill in a few answers, and ask your customers, prospects, and social media connections to fill in the rest and send it back to you.
Not only will you generate some typographic love with those who participate, but you will also generate a highly targeted email list of respondents for continued communication, and adoration for inspiration in the process.
